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YMCA Youth Ambassador Programme

YMCA Youth Ambassador Programme

Bringing together young people from YMCAs across England & Wales, Youth Ambassadors actively represent the opinions, needs and beliefs of young people. They help shape the policies we focus on, attend national and international events, and act as spokespeople for youth voices within the organisation.

Nominated by local YMCAs, Youth Ambassadors are passionate about improving the lives of young people, and want to use their experience and knowledge to be the voice for effective, meaningful change.

They are aged 18-30 and must already be involved in their local YMCA in some capacity. That could be as a staff member, service user or volunteer.

Being a Youth Ambassador is a commitment, but one worth taking, and accompanied by high-quality training and opportunities to develop skills for success. To be part of the programme, young people must be keen to contribute their thoughts, with a desire to make a difference.

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Putting young people at the heart of what we do.

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Being a Youth Ambassador

  • A YMCA can nominate any young person associated with them to become a Youth Ambassador.
  • Youth Ambassadors must be aged from 18 to 30.
  • Local YMCAs are required to cover the cost of Youth Ambassadors travel to trainings and the annual residential.
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  • Policy: Youth Ambassadors have the opportunity to shape the policy areas of our research and campaigns, contributing their lived experience and insight.
  • International: There are opportunities for Youth Ambassadors to be part of the international YMCA community, join policy and leadership groups, and attend international events.
  • Media: Youth Ambassadors act as spokespeople for YMCA England & Wales, representing us in national media outlets, through press statements and interviews.
  • Advocacy: Ambassadors have the opportunity to meet with and influence key decision makers, including MPs, to represent the issues that are important to them, their peers, and their YMCAs.
  • Local campaigning: Youth Ambassadors are encouraged to lead on local campaigns that are specific to the community. They will receive support and guidance on how best to raise awareness and influence.
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Youth Ambassadors are offered a diverse range of training courses across the year to help them become fully rounded ambassadors.

In previous years this has included:

  • Media training
  • Organisational governance
  • Public speaking
  • Utilising social media to amplify young people’s voices
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Meet one of our Youth Ambassadors – Sade Walters, YMCA St Paul’s Group

“When I was invited to join the Youth Ambassador team, I was serving as a Resident Representative for YMCA St Paul’s Group. I saw the opportunity as a natural next step – a way to broaden my impact and help ensure young people are genuinely heard, seen and
understood.”

“Through training sessions, ongoing discussions and peer collaboration, the programme has deepened my understanding of both the shared and distinct challenges facing our communities. It has strengthened my leadership and advocacy skills, which I now apply
in my role as a World YMCA Change Agent and through my continued volunteering with YMCA St Paul’s Group. I have also valued the opportunity to contribute at a strategic level through participation in the YMCA SPG Youth Project Board.”

“I am proud of what the Youth Ambassador team has achieved and the resilience we have shown together. I would strongly encourage anyone considering joining to take that step. You will connect with new people, learn from diverse experiences and play a meaningful role in shaping a better future for young people.”

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Our Youth Ambassadors act as the leading representatives and propel the voices of young people within YMCA England & Wales.

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Youth Ambassadors: Impact

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2025

Youth Ambassadors played a visible role in our youth services funding campaign,
engaging directly with parliamentarians and sharing first-hand experience of the impact of funding decisions on young people and youth workers. Youth Ambassadors were also integral to the Make Work Pay campaign, which ended in a huge win for young people in supported housing.

 

They represented YMCA internationally – both at YMCA Europe’s General Assembly, and the European Youth Representative Network gathering in Brussels – contributing to discussions about the future of youth policy across the continent.

 

At the same time, the programme invested in debate and public speaking training,
equipping Ambassadors with the skills to advocate with clarity.

 

2025
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2024

Youth Ambassadors continued to play an active role in shaping national conversations affecting young people. They represented YMCA at major political party conferences and democratic participation events.

 

They also contributed to discussions linked to the development of the Government’s National Youth Strategy, feeding in lived experience and frontline insight to influence policy direction.

 

Youth Ambassadors also represented YMCA at high-profile national moments and
sector roundtables, while leading community-based activities for our Small Talks campaign, during World Mental Health Day. Alongside this outward-facing work, they undertook governance and leadership development training, strengthening their ability and understanding of being a trustee.

 

2024
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2023

Youth Ambassadors have been involved in the co-chairing of the APPG (All-Party Parliamentary Group) on Youth Affairs and recently launched an inquiry into the skills gap and youth employment, joining MPs and other young people to discuss challenges facing young people right now.

 

Some of our Youth Ambassadors have had the chance to meet with their international colleagues at the recent YMCA Europe General Assembly, collaborating to support young people to be at the centre of YMCA’s vision for the future.

 

2023
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2022

Youth Ambassadors were involved in collecting postcards from housing residents who were writing to their MP about the impact of the Cost of Living crisis. The result: MPs heard about the experiences of young people and the Government listened, supporting our recommendations to increase Universal Credit in line with inflation.

 

Youth Ambassadors also represented YMCA England & Wales at both the Conservative and Labour party conferences in the Autumn speaking with MPs on panels and at reception events.

 

2022
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