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Our effort to campaign on behalf of young people is stronger with your support.

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Our Past Campaigns

Emily’s open letter to the Prime Minister.

Delays in getting mental health support meant Emily had to suffer alone. With early intervention, Emily’s story could have been so different. Now Emily is using her experience to campaign for others.

She has written a passionate letter to the Prime Minister outlining the urgent need to invest in NHS mental health services to help young people to thrive.

But she needs your support. Join Emily and sign her open letter to Rishi Sunak.

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Lost, lonely and nowhere to turn.

This generation of young people has not had it easy. A global pandemic, a cost of living crisis and, as our most recent report, Generation Cut, highlights the devastating cuts to vital youth services.

As a result, young people have found themselves lost, lonely and with nowhere to turn. We are demanding the Government supports youth service provision all year round, giving young people the opportunity to grow before it is too late for this and the next generation.

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A report examining local authority expenditure on youth services in England & Wales.

The day-to-day impact of youth services often goes unnoticed by the public, but the consequences of these cuts cannot be underestimated. Cases of knife crime, mental health difficulties and isolation among young people continue to rise, while the number of services available to positively intervene and prevent such cases continue to decline.

Figures uncovered by YMCA revealed the true extent of cuts to youth services funding by local authorities in England and Wales since 2010, with an allocation of just under £429m in 2018/19, compared to £1.4bn in 2010/11 – a real terms decline of 70%.

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The #IAMWHOLE campaign aimed to encourage young people to challenge harmful language and negative stigma surrounding mental health and encourage others to speak out and seek help.

Mental health difficulties are costing young people their education, their employment prospects and without support, are costing them their lives. The NHS and YMCA responded with #IAMWHOLE.

Music 4 Mental Health

Music 4 Mental Health aimed to use the power of music to help break down the stigma and normalise the conversations surrounding mental health, in addition to raising vital funds for mental health projects targeting young people.

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The Be Real Campaign, launched the Body Confidence Campaign Toolkit for Schools in January 2017.

The Be Real Campaign, founded by YMCA and Dove, produced a body confidence toolkit to help secondary schools and academies teach body confidence in the classroom and as a whole-school approach. Secondary schools are a key setting for young people to discuss and challenge body confidence issues, with both teachers and students playing an important role in how this happens.

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Policy and Research

Our Policy and Research work aims at giving young people a voice.

Find out more about the impact or policy and research team is having and read our latest research reports.

Policy and Research
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